Trade Fair
BUDERUS - ISH 2025
Double-deck exhibition stand for heating systems
At ISH 2025 in Frankfurt, IMA realised a double-deck exhibition stand for Buderus with a total area of around 2,000 m². Distinctly designed themed areas presented heating systems, heat pumps, hot water solutions and various options for modernisation. Illuminated frames, digital information displays and a curved LED event wall gave the expansive stand a clear structure and supported visitor flow. An event area as well as lounge and meeting spaces provided room for presentations and personal conversations. A particular eye-catcher was the DeLorean on an illuminated show podium, which gave the stand a cinematic appeal. On the upper floor, the large-format, indirectly lit wall lettering "Auf in die Zukunft" ("Into the future") towered over the entire stand, serving as the central brand message.
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