Frequently Asked Questions

A shopfitting concept includes the planning, design and furnishing of a retail space. This includes furniture, presentation systems, counters, shelving and built-in elements that structure product presentation and provide visitors with clear orientation throughout the store.

The design of the retail environment supports targeted customer guidance and contributes to increasing sales.

Several factors play an important role in store planning. These include the structure of the retail space, product placement and merchandise security, customer flow as well as consultation areas.

The goal is to present products clearly and provide visitors with easy orientation throughout the retail environment. The overarching objective of shopfitting is to support sales in the best possible way.

The ideal size of a retail space depends on the product range, the target group and the desired product presentation.

In addition to the actual presentation area, customer flow, consultation zones and storage areas must also be taken into account.

A clearly structured retail space makes orientation easier for visitors and supports a well-organised product presentation.

When a store concept is to be implemented at multiple locations, furniture and interior elements are ideally developed in a standardised way.

These can then be manufactured in series and adapted to different store locations. This makes it possible to create multiple stores with a consistent design, comparable structure and strong brand recognition.

A well-designed store concept reflects the brand world of the company in a distinctive and recognisable way.

Series manufacturing in shopfitting means that furniture and interior elements are produced consistently in terms of quality and appearance for multiple locations.

This is particularly common in retail chain concepts and rollout projects where a store concept is to be implemented across different locations.

Even with standardised store concepts, retail spaces must be adapted to different room sizes and floor plans.

Furniture is therefore planned using systematic grid dimensions in order to allow flexible adaptation to different spatial situations.

Presentation systems and customer flow concepts are designed in a way that allows them to be transferred to different locations.

Shopfitting involves the production of various furniture pieces and interior elements for retail spaces.

These include shelving systems, presentation furniture, product displays, showcases, consultation tables and sales counters.

The furniture structures retail spaces and supports a clear and organised presentation of products throughout the store.