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Presentation elements and displays in IMA manufacturing

DISPLAY CON­STRUC­TION

Product presentation and presentation systems from in-house production

SERVICES

DISPLAY SYSTEMS

The term display covers the development and production of presentation systems for products at the point of sale as well as within brand environments. The focus is on display solutions that are implemented in line with the brand, designed for reproducibility and suitable for use across multiple locations.

Display construction includes a wide range of presentation formats – from POS displays, shop-in-shop systems, display cabinets and counters through to exhibition systems and showrooms.

POS displays and presentation elements for retail product presentation
Metal presentation element for L’Oréal Paris in production

POS-DISPLAYS

DISPLAYS AT THE POINT OF SALE

POS displays (point-of-sale displays) are used for targeted product placement at the point of sale – for product launches, promotional campaigns and permanent product ranges. Display solutions are developed to integrate into existing retail environments, allow efficient installation and communicate a clear brand message.

Material selection, construction, flexibility and reusability are all taken into account during the planning process.

SYSTEMS

SHOP-IN-SHOP SYSTEMS

Shop-in-shop systems create dedicated brand presentation zones within existing retail environments. In display construction, the focus is on modular and reproducible systems that can be installed flexibly and adapted to different space requirements while maintaining a consistent system logic.

Assembly, replacement of individual modules and reordering of components are considered as part of the engineering process in order to support product range extensions and future system development.

SHOP-IN-SHOP
Presentation element for OPI in production
Leica Camera AG Store with illuminated reception counter and wall systems for product presentation

SPACES

SHOWROOMS

For showrooms, IMA develops presentation systems that clearly structure products, exhibits and content within the physical environment. Presentation modules, information areas, display cabinets and exhibits are optimised with regard to customer flow, sightlines and product accessibility.

Digital components such as integrated screens, LED surfaces and interactive information modules can be structurally integrated into the systems.

Depending on the project, this results in either permanent or temporary exhibition systems with high standards of quality and functionality.

SHOWROOMS

DELIVERY

TECHNICAL PLANNING

As a display manufacturer, IMA develops presentation systems based on precise technical planning. Dimensions, load requirements, connection systems, surfaces and packaging units are defined in line with production requirements. The result is display systems that can be assembled reliably, remain suitable for transport and function consistently in operation.

Production depth and manufacturing capacities are planned according to project-specific quantities, rollout requirements and intended service life – from one-off pieces through to series production.

Display solutions are developed to ensure economic planning, reproducibility and suitability for use across multiple locations.

Delivery takes place as part of the full-service offering across all project phases, including logistics.

FULL-SERVICE
IMA Team member planning a furniture element for shopfitting at a CAD workstation
IMA trade fair construction: Janitza exhibition stand with presentation elements and integrated media technology

APPLICATION AREAS

PRESENTATION­SYSTEMS

Presentation systems in display construction are used both in physical retail environments and at trade fairs, complementing projects in shopfitting and traide fair construction.

Typical application areas include:

  • POS campaigns and permanent product placements
  • shop-in-shop presentation zones within retail environments
  • showrooms for brand and product worlds
  • exhibitions and travelling exhibitions
  • rollouts with modular presentation systems
  • presentation areas for products requiring explanation

References

Selected projects

IMA presentation construction: Hisense UEFA 2024 — LED display installation with laser TV and exclusive showroom concept

HISENSE - FURNITURE
IMA presentation construction: Oranier showroom — modern kitchen showroom with a curved worktop

ORANIER SHOWROOM

Haiger

IMA exhibition construction: Leica Camera photo exhibition — professional gallery design with large-format photography

LEICA CAMERA AG
EXHIBITION

Wetzlar

FAQ

FREQUENTLY ASKED QUESTIONS

What is display construction?

Display construction includes the development and manufacturing of presentation systems for products. These include POS displays, presentation walls, showcases and modular presentation systems for retail spaces, showrooms and exhibitions.

Standardised series manufacturing enables a high level of cost efficiency.

Where are displays used?

Displays are used in retail environments, at trade fairs, in showrooms and in exhibitions. They are used to present products visibly, structure information clearly and direct visitors’ attention towards specific products.

What presentation solutions are used in display construction?

Display construction uses a variety of presentation solutions. These include POS displays, presentation furniture, showcases, presentation walls and modular shop-in-shop systems.

What types of POS displays are available?

The most common types of POS displays include floor displays, counter displays, blister walls, presentation shelving, showcases and modular presentation systems for different products.

Product security and sales promotion are just as important as maintaining strong brand recognition.

Contact

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