Display
Frequently Asked Questions
How can products be presented visibly within a retail space?
Products can be presented within a retail space using different presentation systems.
These include displays, presentation furniture, showcases, presentation walls and shop-in-shop areas. These elements structure retail spaces and direct attention specifically towards certain products or brand areas.
What is display construction?
Display construction includes the development and manufacturing of presentation systems for products. These include POS displays, presentation walls, showcases and modular presentation systems for retail spaces, showrooms and exhibitions.
Standardised series manufacturing enables a high level of cost efficiency.
Where are displays used?
Displays are used in retail environments, at trade fairs, in showrooms and in exhibitions. They are used to present products visibly, structure information clearly and direct visitors’ attention towards specific products.
What are shop-in-shop systems?
Shop-in-shop systems are independent presentation areas within existing retail environments. They enable brands to present their products in a clearly defined and distinctive way within a larger retail assortment.
How are products presented in showrooms?
In showrooms, products are often presented using presentation furniture, displays, showcases or large-format presentation walls.
The goal is a clear presentation of products and a strong representation of the brand within the space. A well-designed display reflects the brand world of the company in a distinctive and recognisable way.
Which presentation systems are used for exhibitions?
Exhibitions often use presentation walls, showcases, displays or modular exhibition systems. These systems enable a structured presentation of products, exhibits or information.
What types of POS displays are available?
The most common types of POS displays include floor displays, counter displays, blister walls, presentation shelving, showcases and modular presentation systems for different products.
Product security and sales promotion are just as important as maintaining strong brand recognition.
What is a travelling exhibition?
A travelling exhibition is an exhibition that is presented at multiple locations.
For this purpose, presentation systems are developed in a way that allows them to be transported, repeatedly assembled and dismantled, and used at different venues.
Modular exhibition systems are often used because they can be flexibly adapted to different spaces and layouts.
How are exhibitions delivered across multiple locations?
When an exhibition is intended to be shown at different locations, presentation systems are often planned in a modular way. This allows exhibition elements to be transported, adapted to different spaces and reused multiple times.
What presentation solutions are used in display construction?
Display construction uses a variety of presentation solutions. These include POS displays, presentation furniture, showcases, presentation walls and modular shop-in-shop systems.
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