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Interior view of the Dreame Store Frankfurt with product presentation and illuminated display areas

SHOPFITTING

Retail Construction, Interior Fit-Out and Rollout Services for Retailers and Brands

Service

RETAIL AND STORE FIT-OUT

IMA delivers professional retail fit-out and shopfitting solutions for retail, industry and consumer brands. This includes the planning and implementation of physical retail spaces – from spatial structures and built-in elements through to technical integration within the store.

The result is functional retail spaces, stores, showrooms and rollout concepts with thoughtful spatial layouts and brand-led design.

The scope of services includes flagship stores, shop-in-shop concepts, retail rollouts and interior fit-out solutions for sales and brand spaces. Planning, technical detailing and in-house production are closely integrated to ensure controlled project delivery.

From its site in Aßlar, IMA delivers shopfitting and retail fit-out projects throughout the Rhine-Main region, across Germany and internationally.

IMA employee assembling a furniture element in manufacturing
Presentation area in the Dreame Store Frankfurt with illuminated product displays

CONCEPT

RETAIL DESIGN AND SPACE PLANNING

Retail design forms the conceptual foundation of shopfitting projects. Spatial structure, product presentation, customer flow and lighting concepts are defined and translated into a viable store concept.

The objective is a structured retail environment with clear brand guidance and efficient use of space. Visualisations and sampling support well-informed investment decisions.

RETAIL DESIGN

IMPLEMENTATION

PROJECT COORDINATION

IMA delivers complete stores and rollout projects – from planning through to the construction of individual retail spaces or entire store networks. Project coordination includes the management of all interior fit-out trades, from drywall construction and electrical systems through to flooring and furnishing.

Delivery is carried out as part of the full-service offering across all project phases, including logistics.

FULL-SERVICE
IMA employee in the workshop during technical production planning
IMA employees preparing a furniture element in manufacturing for transport

INTERIOR ELEMENTS

CUSTOM FURNITURE PRODUCTION

Custom-made solutions for counters, furniture and both bespoke and series production for retail chains are manufactured within IMA’s own production facilities. Production takes place in the company’s in-house joinery and metal workshop at its site in Aßlar.

IMA produces durable fit-out elements and store furniture for retail and brand spaces – from counter installations, display cases and shelving systems through to functional built-in elements for retail interiors.

Wood, metal, glass, HPL and coated surfaces are processed in-house. Production is designed for reproducible quality, controlled material selection and long-term use.

FURNISHING

ROLL-OUT

SERIES CONCEPTS

For companies with multiple locations, IMA develops structured rollout strategies for shopfitting projects and implements them through bespoke and series production. Material planning, manufacturing and assembly are standardised and aligned for parallel or phased implementation.

The result is scalable solutions for store networks – regionally, nationally and internationally.

Leica Camera AG Store Amsterdam with wooden shelving and illuminated presentation areas
Interior view of the Leica Camera AG Store Paris with high-end shop interior and illuminated presentation areas

STORE FORMATS

STORE TYPES

Different store formats in shopfitting require individual approaches to spatial structure, presentation systems and fit-out. Architecture, material selection and space organisation are adapted to the brand, product range and retail location.

IMA delivers a wide range of retail concepts – from small boutiques and high-profile flagship stores through to integrated shop-in-shop areas within existing retail environments. Showrooms for brand and product worlds can also form part of a holistic retail design and shopfitting concept.

STORES

PRODUCTION BASE

PRODUCTION

As a shopfitting manufacturer, IMA operates its own wood, metal and paint production facilities, as well as an in-house powder coating line.

This production base enables adjustments even during ongoing projects and ensures quality in interior fit-out as well as reproducible series solutions for retail environments.

PRODUCTION
Machine system for metal and sheet metal processing in the production
Exterior view of the Dreame Store Frankfurt with illuminated brand presentation

APPLICATION AREAS

SHOPFITTING FOR RETAIL AND INDUSTRY

IMA delivers shopfitting projects for structured retail and presentation environments with long-term usage concepts. The focus is on architecturally planned interiors with clear spatial logic and functional space organisation.

Typical application areas include:

  • retail spaces and specialist stores
  • flagship stores and brand spaces
  • retail and store environments at airports and within security-sensitive areas
  • integrated shop-in-shop areas within existing retail environments
  • industrial showrooms with permanent spatial structures
  • store networks with standardised rollout concepts
  • national and international shopfitting projects

References

Selected projects

IMA retail construction: Leica Store Paris — elegant camera store at Village Royal with premium retail fit-out

LEICA CAMERA AG
STORE PARIS

Paris

Sky TV counter with illuminated sales area and integrated screen

SKY COUNTER
IMA retail construction: Hailo Store museum and exhibition — professional store construction and product display

HAILO STORE
MUSEUM - EXHIBITION

FAQ

FREQUENTLY ASKED QUESTIONS

What should be considered when planning a store?

Several factors play an important role in store planning. These include the structure of the retail space, product placement and merchandise security, customer flow as well as consultation areas.

The goal is to present products clearly and provide visitors with easy orientation throughout the retail environment. The overarching objective of shopfitting is to support sales in the best possible way.

What does a shopfitting concept include?

A shopfitting concept includes the planning, design and furnishing of a retail space. This includes furniture, presentation systems, counters, shelving and built-in elements that structure product presentation and provide visitors with clear orientation throughout the store.

The design of the retail environment supports targeted customer guidance and contributes to increasing sales.

What types of furniture can be manufactured in shopfitting?

Shopfitting involves the production of various furniture pieces and interior elements for retail spaces.

These include shelving systems, presentation furniture, product displays, showcases, consultation tables and sales counters.

The furniture structures retail spaces and supports a clear and organised presentation of products throughout the store.

How is series manufacturing implemented in shopfitting?

Series manufacturing in shopfitting means that furniture and interior elements are produced consistently in terms of quality and appearance for multiple locations.

This is particularly common in retail chain concepts and rollout projects where a store concept is to be implemented across different locations.

Contact

START YOUR PROJECT

Planning an exhibition stand, store or brand space? Let’s start with an initial conversation.