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Detail view of the IBC exhibition stand with rolling bearing presentation

MODULAR EXHIBITION STANDS

Modular exhibition stands for structured and recurring trade fair appearances

SYSTEM ARCHITECTURE

MODULAR SYSTEM

Modular exhibition stand construction is a strategic approach for recurring trade fair appearances. Standardised system components provide a stable technical foundation that can be reused and further developed across multiple exhibition cycles.

IMA works with system technologies from established manufacturers. Wherever specific customer requirements cannot be realised within these standards, IMA develops and manufactures its own systems. This results in exhibition stands that can be planned for long-term use and adapted to different exhibition formats as well as changing project requirements.

The focus lies on structured planning, versatile custom solutions, predictable processes and sustainable use over many years. The technical base system remains in place and forms the foundation for the continuous development of the stand concept.

Construction of a double-deck exhibition stand in an exhibition hall
Truss systems for trade fair construction in IMA manufacturing

Technical setup

MODULAR STRUCTURE

System stands are based on standardised supporting structures, connectors and defined grid dimensions. This technical system architecture enables reproducible construction and precise adaptation to different stand sizes.

Modules can be added, repositioned or reconfigured without rebuilding the supporting structure from scratch. Design, fit-out and functionality remain flexible, while the technical base structure stays consistent.

KEY ADVANTAGES AT A GLANCE

  • Standardised structural and connector systems
  • Reproducible construction with defined grid dimensions
  • Easy extension and reconfiguration
  • Flexible adaptation to different stand sizes
  • Consistent technical base with flexible design options

System solutions

FLEXIBLE SYSTEMS

For IMA, modular stand construction goes beyond standardised system solutions.. Proven modular exhibition systems from renowned manufacturers such as MERO and SYMA are selectively expanded wherever bespoke solutions are required in terms of design, functionality or brand presentation

HIGH-QUALITY MATERIALS

Only tested system components and premium-quality materials are used. All components are inspected, refurbished and optimised for repeated use – ensuring durable surfaces and a high-quality appearance over the long term.

CUSTOM DESIGN SOLUTIONS

At IMA, modular exhibition stand construction offers maximum design flexibility. System elements are combined with custom graphics, lighting, fascia elements and bespoke components. The result is distinctive brand-focused exhibition stands with strong recognition value – delivered efficiently, flexibly and to a professional standard.

CONTI+ exhibition stand at ISH 2019 in Frankfurt with product presentation
PET fabric flooring for exhibition stand construction

Reusability

REUSABLE CONCEPT

Combining modular construction with in-house production enables commercially viable use across multiple exhibition cycles. Reusable system components, durable materials and precisely manufactured surfaces reduce production effort, set-up times and operating costs.

EFFICIENT DELIVERY

Standardised system logic, low-tool connection systems and well-rehearsed logistics processes enable short set-up and dismantling times. This reduces labour effort, minimises downtime and ensures predictable on-site implementation.

SUSTAINABLE USE

Reusable components and durable materials conserve resources and reduce material consumption across multiple exhibition seasons. At the same time, design and brand impact remain flexibly adaptable without rebuilding complete stand structures from scratch.

IMA also follows a sustainable systems approach in flooring. Carpets are installed as high-quality contract carpet tiles and reused for up to ten years. Click laminate flooring and loose-lay vinyl tiles also contribute to sustainable long-term use.

In this way, modular exhibition stand construction combines commercial efficiency, sustainable resource use and long-term investment security while maintaining consistently high design and technical quality.

IDEAL FOR

USE CASES

Modular exhibition stand construction is particularly suited to companies with structured exhibition management, recurring exhibition cycles or internationally scalable stand concepts. It is especially suitable for brands with standardised presentation formats and long-term exhibition planning.

Typical application scenarios include long-term exhibition programmes, serial exhibition appearances across multiple countries or strategically managed brand presence over several years.

Modular exhibition stand construction supports companies seeking to organise their exhibition appearances systematically, manage budgets efficiently and continuously develop their stand concepts over time.

Exhibition stand of Rippert Anlagentechnik with an open exhibition area

FAQ

Frequently asked questions

What is Modular Exhibition Stands?

Modular exhibition stand construction refers to a construction method in exhibition building that uses modular structural elements.

These systems consist of standardised aluminium profiles, metal tubes, metal node connectors, metal cubes, connection elements and reusable components.

Well-known manufacturers of exhibition stand systems include ALUVISION, OKTANORM, MERO and SYMA. Their systems enable flexible stand sizes, short assembly and dismantling times, and repeated use.

What is the difference between a modular exhibition stand and a custom exhibition stand?

A modular exhibition stand is based on modular exhibition systems with reusable components. An individual (custom-built) exhibition stand, by contrast, is planned and engineered specifically for each project and allows for freely designed architecture as well as brand-specific spatial solutions.

When is modular exhibition stand construction used?

Modular exhibition stand construction is frequently used when exhibition stands need to be planned flexibly and reused multiple times. Modular systems enable fast assembly and can be adapted to different stand sizes.

This makes them particularly suitable for companies that regularly participate in trade fairs or plan multiple events using similar stand concepts.

How long does the planning of an exhibition stand take?

The planning timeline for an exhibition stand depends on the size, complexity and construction method of the stand. Smaller or modular exhibition stands can often be planned and implemented within a few weeks.

Larger custom-built exhibition stands generally require a longer planning phase. Especially for larger and more complex exhibition stands, concept development, technical engineering, manufacturing, logistics and approval procedures must be carefully coordinated.

In practice, planning for a trade fair appearance often begins three to six months before the event, and even earlier for larger projects.

CONTACT

START YOUR PROJECT

Planning a new exhibition appearance or looking to further develop existing stand concepts? Let’s start with an initial conversation.