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Double-deck exhibition stand of Buderus at ISH 2025 in Frankfurt

DOUBLE-DECK EXHIBITION STANDS

Additional exhibition space through double-deck architecture

CONSTRUCTION SYSTEM

DOUBLE-DECK ENGINEERING

Double-deck exhibition stand construction refers to the planning and implementation of double-deck or two-level exhibition stands.

By adding an additional level, usable space can be expanded within a limited stand footprint without increasing the ground area. This creates additional presentation, meeting and hospitality areas within the exhibition stand.

Double-deck exhibition stand construction involves several coordinated planning stages. Design, engineering, structural calculations, approval procedures, production and assembly are all closely integrated to ensure that two-level exhibition stands are implemented safely, in compliance with regulations and according to schedule.

Double-deck exhibition stand of CARS at InnoTrans 2024 in Berlin
Buderus exhibition stand at ISH 2019 in Frankfurt with large-scale media installation

USE CASES

MORE SPACE, MORE IMPACT

A double-deck exhibition stand is used when additional usable space is required or when a highly visible and architecturally impactful trade fair presence is desired.

Double-deck exhibition stand construction enables a functional expansion of the available space. At the same time, the structural concept creates strong visual prominence within the exhibition environment and opens up additional possibilities for differentiated brand communication in space.

The vertical spatial structure creates a clear organisational layout for the exhibition presence and improves visitor flow throughout the stand. Areas can be divided strategically, communication zones structured efficiently and operational processes managed more effectively.

At the same time, a double-deck exhibition stand acts as a spatial highlight with strong long-distance visibility and clear presence within the exhibition hall.

An upper level with controlled access reserved for selected visitors creates an exclusive environment for meetings and personal interaction. This gives double-deck exhibition stands additional sales-psychological advantages.

This construction approach is particularly effective in environments with high visitor frequency, complex presentation requirements or increased demand for structured exhibition space.

ENGINEERING

PLANNING. ENGINEERING. APPROVALS.

Two-level exhibition stands are subject to specific structural, technical and legal requirements, as well as approval regulations defined by the respective exhibition organisers and the building codes of the relevant federal states or countries. Stand heights, usage and structural design must comply with all applicable regulations. IMA also takes differing requirements for electrical systems and stand installations into account during the planning phase.

Technical planning for a double-deck stand covers in particular:

  • Structural calculations for the supporting structure and load assumptions
  • Evidence of structural stability
  • Planning of stairs, railings and escape routes
  • Compliance with fire safety requirements
  • Alignment with fair operators and test bodies
  • Preparation and submission of approval-relevant documents

IMA checks the project-specific framework, takes over the technical planning and coordinates the entire approval process through to final sign-off.

Reception area of the Buderus exhibition stand at ISH 2017 in Frankfurt
Media installation at the CARS exhibition stand at InnoTrans 2024 in Berlin

DELIVERY

SAFETY AND RELIABILITY

A double-deck exhibition stand is a safety-relevant structure operating within a live exhibition environment. Planning, engineering and assembly must ensure that visitors and stand personnel can use the stand safely and reliably at all times.

Implementation takes place with consideration for:

  • visitor and personnel safety during operation
  • standards-compliant execution of all components
  • verified assembly and approval processes
  • controlled operating conditions during the event

This results in two-level exhibition stands that permanently meet the requirements for safe and reliable exhibition operation.

FAQ

FREQUENTLY ASKED QUESTIONS

What are the advantages of a double-deck exhibition stand?

A double-deck exhibition stand expands the usable space of an exhibition stand through an additional level. This creates separate areas for meetings, presentations or hospitality without increasing the stand footprint.

Especially where floor space is limited, a two-storey exhibition stand enables a clear separation between visitor areas and consultation zones.

At the same time, a double-deck stand creates a strong architectural highlight with high long-distance visibility and a clear presence within the exhibition hall. An upper level with controlled access reserved for selected visitors further enhances the exhibition appearance.

As a result, double-deck stands also offer extended sales and visitor engagement opportunities.

What services are included in exhibition construction?

Exhibition construction services include concept development, design, planning, engineering and implementation of exhibition stands.

Depending on the event, these promotional structures are aimed at trade visitors or end consumers. Exhibition construction includes design, technical planning, manufacturing of components and exhibits, as well as the transport of exhibition materials and on-site assembly and dismantling at the exhibition venue.

After the event, exhibition materials can be stored and reused for future exhibitions.

Which technical regulations apply to exhibition stands?

Exhibition stands must comply with the technical guidelines of the respective exhibition organiser.

These include requirements relating to construction height, ceiling suspensions, structural stability, fire protection, escape routes and electrical installations.

Regulations regarding the distance of advertising surfaces from neighbouring stands, as well as the design specifications of the exhibition organiser, must also be observed. These requirements are already taken into account during the planning phase.

How long does the planning of an exhibition stand take?

The planning timeline for an exhibition stand depends on the size, complexity and construction method of the stand. Smaller or modular exhibition stands can often be planned and implemented within a few weeks.

Larger custom-built exhibition stands generally require a longer planning phase. Especially for larger and more complex exhibition stands, concept development, technical engineering, manufacturing, logistics and approval procedures must be carefully coordinated.

In practice, planning for a trade fair appearance often begins three to six months before the event, and even earlier for larger projects.

CONTACT

START YOUR PROJECT

Planning a new exhibition appearance or looking to further develop existing stand concepts? Let’s start with an initial conversation.