Shops are global messengers and flagship stores are the pinnacle of shop fitting. They combine brand image, product message, and creativity. They are symbolic and clearly speak of new goals. Where possible, they should convey a message for all continents and cultures. They need to be visionary, technically demanding and should fly the flag. Worldwide.
When we do interior fitting or design we stage your office, foyer, meeting, training and sales rooms. We do corporate architecture. Just like with trade show construction and the finished product. In wood, metal, and glass. And again, everything from one single source.
Doing shop fitting IMA develops, produces, organizes and stages sales rooms and flagship stores for all products. In reality and on site only a split second can determine if a product appeals to a customer or not, if he looks, reviews, selects, and buys.
Some points of sale are integrated in more complex systems, some give a characteristic shape to a branch office, and some are the beginning of a shop-in-shop system. But we have also done flagship stores. For example in Wien.